So what does it even mean to be “bobo”? For those living outside of France, this fun to say word may be less familiar. The term itself comes from the merging of bourgeois and bohemian. Essentially bobos are well to do urban leftists that love quality goods and experiences. They may aim to make ecological and socially responsible choices but are typically blissfully unaware of the impact of their own consumerism. Let’s be honest, we’re all a little bobo—the question is how bobo can go you?